Foundation Project



About The Project

The basic premise of The Foundation Project is that a focused initiative of national scope will result in a group of stations, both individually and collectively, developing proposals and "making an ask" that would otherwise not happen. Increased cultivation of foundations, followed by more and better proposals, will produce more grants and larger sums. We also believe that the power of collaborative proposals will open doors to entirely new sources of funds for public radio.

The Foundation Project is an effort to help stations build grant opportunities into their long-term plans, foster collaborations among stations and other partners to create more compelling grant targets, and provide technical assistance in proposal development.

Obstacles
There are important obstacles to overcome.

Most SRG members have limited experience in planning, applying for, and administering grants of significance.

Grant opportunities are rarely integrated into organizational plans.

Proposal development skills are weak.

Research and cultivation work needed for successful foundation fund raising is time-consuming and costly.

Individual station projects often do not deliver the impact and visibility needed to attract attention in the foundation community.

Strategy
To gain foundation support at significant levels, public radio must advance projects of significant scale. Stations, acting singly, generally cannot reach a scale that attracts commitments from major national foundations. By developing projects that bring together the resources and impact of multiple stations and other organizations, SRG members can gain access to important resources that are now simply out of reach.

SRG will itself begin making the case for foundation support for groups of licensees. This will involve both developing partnership projects that create a new capacity among the participants and "packaging" existing activity at SRG stations in ways that raise the profile for presentation to prospective donors.

Reports
To shape our foundation work, SRG contacted virtually all its members to better understand our collective experiences and aspirations. The findings are reported as Station Report: Where We’ve Been & Where We Might Go.

We also know that one key to foundation support is strong, clear ideas for public service. We began collecting suggestions from stations, which we report as An Idea List: Collaborations and National Projects.


Fund Raising Capacity

Foundation Project

Station Report
An Idea List


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