". . . better serve the public and thrive during a period of radical change." – From SRG's Mission

Aspiration

SRG members aspire be the anytime, anywhere, multi-platform choice for audiences seeking news, music, and cultural experiences that are personally meaningful, supportive of their communities, and distinctive at every turn. They see enormous opportunities to expand their public service value, reach and engagement by embracing digital transformation.

The imperative for transformation cuts across all our formats – journalism, multiple music genres, and entertainment. Journalism is at the center of the current challenge, as public media respond to the ongoing economic crisis of the news industry, the devastation of local news in communities large and small, and the erosion of public confidence in the news media.

Digital transformation requires significant changes in daily work and organizational culture – accelerating growth in the capacity to create original content, new approaches to addressing a broader range of communities' needs, and greater collaboration between stations and their communities, among public media organizations, and with other local and national content partners. These aspirations have been stated many times over the last 20 years, but there is a new urgency and readiness for action and results.

Strategy

SRG's strategic ambition is to advance members' response to these imperatives, driving a transformation in local service in a time of radical and continuing change. SRG's roles are to:

• Inform, inspire, and support the public media leaders who are making this transformation real – providing thought leadership, catalyzing action, and strengthening public service;
• Organize and coordinate collaborative efforts that achieve scale, resources, and expertise beyond the reach of a single organization; and
• Represent members' collective interests with networks, funders, and vendors.