SRG Staff

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Bill Davis
Terry Clifford
co-Founder & Advisor
Tom Thomas
co-Founder & Advisor

530 S. Lake Avenue, Box 402
Pasadena, CA 91101

Bill Davis, a 37-year veteran of public radio, is Principal of SRG.

Bill was the founding President and CEO of Southern California Public Radio. From 2001 to 2019, he steered KPCC 89.3, a small Pasadena, CA radio station, into a high-performing leader in multi-platform public service journalism and civic engagement. He created a regional network of stations, acquired the digital-first LAist, and developed one of the most diverse public media teams in the country. During his tenure SCPR grew its annual budget to $32 million and completed a $27 million capital campaign.

After leaving the SCPR CEO position, Davis continued to support the organization as President Emeritus and advised others in the field, from station leaders to national organizations.

Prior to SCPR, Davis was Senior Vice President for Programming at National Public Radio at a time when the network was expanding both its foreign and domestic coverage and making early investments in on-demand digital content. Bill has served on the NPR and SRG boards of directors and was public radio's first elected member of Arbitron's Radio Advisory Council.

Tom Thomas and Terry Clifford led SRG from its inception in 1984 through 2021 and are continuing to serve in an advising role.

During their tenure as co-CEOs they inspired advances across almost every aspect of public media and shaped key policies at CPB, NPR, the FCC, and in Congress.

They guided SRG's design and launch of PRX, public radio's largest program marketplace and a champion of new voices, formats, and business models. They played a similar role with Public Media Company, which has helped hundreds of public media organizations secure capital financing, acquire new channels, and launch innovative projects. They spear-headed Classical Music Rising to strengthen classical music public radio and were instrumental in developing the Public Media Code of Integrity.

Prior to launching SRG, Tom and Terry were the founding executives of the National Federation of Community Broadcasters from 1975 to 1984, where they established community-based radio, remote rural services, and stations operated by people of color as integral contributors to public radio's service.