Programming is at the center of each SRG member's work. SRG is
increasingly focusing its activities on ways in which public radio
can increase the effectiveness of its programming services and stations' signifcance in their communities.
Grow the Audience is SRG's most ambitious effort to to set out a roadmap for program innovation and news services that will significantly increase the reach, use, and diversity of public radio's audience.
Local content creation is central to many stations' mission and a path to distinctive identity and significance
in a competitive and crowded media landscape. SRG is exploring the costs and benefits of this work, case sutdies of
especially successful work, and benchmarking local programming performance.
Charting the Territory explores content and service strategies that are taking today's
public radio stations to the public service media companies of the
future. Read about the assumptions, design, and findings of the
Read Envision a Larger Success
Co-CEO Tom Thomas's thoughts on public radio's victories,
missteps, and future based on a 1999 presentation at the Public Radio
Program Directors annual conference.
[Requires free Adobe Acrobat Reader.]
Fundamental service strategy concerns are ascending at many SRG stations. Primary issues ahead include the vitality of members' current schedules, the content and audience priorities for additional services, the control and management of our current content as it moves to new delivery modes, and the development of new content appropriate to new media.
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