Dynamic, Inclusive Services. Resilient, Trusted Institutions. Vibrant, Strong Communities.
SRG
SRG’s Members comprise the most dynamic, innovative, and successful public radio stations and joint licensees in the United States. SRG’s Member institutions provide an impactful array of programs, products, and services to their communities in their efforts to improve the quality of civic, cultural, and artistic life in their communities.
Who We Are
Mission
SRG’s mission is to ensure America’s local public media institutions better serve their communities and thrive during a period of radical change.
SRG fulfills this mission in four ways.
SRG develops strategies that enable local public radio stations and joint licensees to successfully navigate the transition from their traditional broadcast services to become multi-platform community media institutions.
SRG assists its Member institutions in developing and implementing these strategies by providing critical information and analyses to its Member institutions.
SRG advocates for its Members’ interests regarding legislation, regulation, and their relations with relevant networks, vendors, and funders.
SRG convenes its Members—both virtually and in person—to share information, to promote the rapid adoption of best practices, and to provide mutual support for their efforts to improve the quality of civic, cultural, and artistic life in their service communities.
Aspiration
SRG’s Members aspire be the anytime, anywhere choice for audiences seeking news, music, civic, cultural, and artistic experiences that are personally meaningful, supportive of their communities, and distinctive at every turn. SRG Member institutions see tremendous opportunities to expand their public service value, reach, and engagement by embracing multi-platform digital transformation.
This imperative for transformation cuts across all SRG Members’ programs, products, and services: journalism, multiple music genres, live events, civic engagement, arts, entertainment, and education. Journalism is at the center of the current challenge, as public media respond to the ongoing economic crisis of the news industry, the devastation of local news in communities large and small, and the erosion of public confidence in the news media.
Digital transformation requires significant changes in daily work and organizational culture: accelerating growth in the capacity to create original content, creating new approaches to address a broader range of community needs, fostering greater collaboration between stations and their service communities, facilitating communication among local public media organizations as well as with national content partners. These aspirations have been stated many times over the last 20 years, but there is a new urgency and readiness for action and results.
Membership in SRG is available to any public media institution
that shares our values and aspirations.