James Muhammad
President USC Radio Group
Bill Lueth
President KDFC
Classical California
For more than 75 years, two of America’s top classical radio stations, KUSC and KDFC, have been making a positive difference by championing the power of classical music in our local communities of Los Angeles, San Francisco, and cities in between, through great music, support of the arts, community events and compelling storytelling from knowledgeable hosts.
Now we’re focusing on building a secure future for this music beyond the FM dial with “Classical California,” our new umbrella brand serving nearly 1 million weekly listeners. This new brand provides a space where our current strengths (KUSC and KDFC) can co-exist alongside our aspirations for new services that expand and generate engaging new digital content, increase our community initiatives designed to appeal to diverse audiences, promote our fellow Bay area cultural institutions, and train classical hosts and digital story-tellers of the future.