“In a world with so many media alternatives, the chance to capture people’s attention and to gain their loyalty is fleeting and fragile. We need to distinguish ourselves at every turn.”

“Audience building is about action – making deliberate programming, marketing and management choices right now to grow public service. Here are five steps to take in the next 90 days. You can start now.”

“Public radio has to stand up straight . . . it is a media powerhouse and it should feel the confidence of its storied past and its bright future.”

“In Native America, information through media is an important nation building tool, central to economic development, education, public health, and social growth . . . and critical in catalyzing a shared vision of the future.”

“The audience is graying and overwhelmingly white, and we have not invested sufficient resources in reaching out to America’s growing browner and younger audiences. Our roots are shrinking and we have not cultivated new growth.”

“As the role of public radio changes and grows, working more often and more closely with other organizations and institutions is likely to be a key part of whether we fade or flourish, so we are already started down that path, with all its editorial complexities to watch for.”

“In addition to promoting public radio at its high levels – Category, Network, and Station – it’s important to use the object levels – Program, Episode, and Story – when reaching out to new audiences. Promote the content, not just the source.”

“The national debate is punctuated by the heavy bass lines of the African, Native American and Taiko drums, the congas of the Caribbean, the keyboard of the Chicano garage band. It blares out of open apartment windows and shakes your world from the car next to you at the stop sign . . . unless you are tuned to public radio.”

“Who are you, Public Radio? What is your center?
What do you do better than anybody else, no matter what techno-whiz-bang comes along?”