Fundraising is the economic engine that pulls public radio’s programming forward. An important Station Resource Group goal is to increase significantly the financial support of member stations, especially community-based support from individuals and businesses.

The Growing Role of Larger Gifts to Local Public Radio
Gifts over $1,000 are playing an increasing role in individual giving to public radio. A small number of organizations accounts for a large portion of these gifts. This report highlights the trends.

Major Giving Workshop
Margaret Hunt, major giving consultant, presents results from a survey of SRG members on the status of major giving and pilot results from Greater Public's major giving project. From the SRG 2022 Planning Retreat.

Pandemic Impact on Underwriting for Public Radio News Stations
The COVID-19 pandemic has had a significant impact on underwriting support of local public radio from businesses, foundations, and nonprofit organizations. This report compares 2021 results to pre-pandemic figures from 2019.

Philanthropic Support for Classical Music Radio
Public radio classical stations aspire to new levels of giving to power capacity, engagement, and digital services. The case for such support must also move to new levels – speaking to larger interests, opportunities, and concerns. SRG's Classical Music Rising commissioned Deborah Lein, a leader in fundraising and marketing, to prepare reports on these themes.

SRG's Mobile Giving Project
Nine SRG members joined a 2016 project to improve their mobile giving programs – more conversions, more sustaining gifts, and higher donation amounts. The work emphasized A/B testing of options and tracking performance indicators. This report includes recommendations that can be adopted broadly.

Individual Giving to Public Radio: Analysis, Theory, Proven Practices and Good Ideas to Raise More Money.
Individual giving is public radio's largest source of support. This in-depth report draws from a wide-range of best-in-the-field consultants and analysts and SRG's own research. Published in 2008, the report's comprehensive perspective has enduring value for the field.

Funding Local Journalism
Many stations are considering major investments in local journalism. These investments will require more than incremental funding. Working in partnership with DEI, SRG has been exploring how public radio can best make the case for philanthropic and major donor support of these initiatives.
Review a presentation at Public Radio Development and Marketing Conference, July 2011.

Individual Giving
Gifts from individual listeners, from basic membership to major contributions, are the single most important source of revenue for most public radio stations. SRG tracks public radio's progress and explores that factors that make a difference.
Go here for an in-depth report and links to other resources.

In 2011 SRG, working with Greater Public (then called Development Exchange), explored the case for philanthropic investments in local journalism for public radio by soliciting the perspectives of individual public radio donors and foundations.
Here is a detailed report of findings.

Presentation slides based on this research are available here.